The Summit on Race in America was a three-day event at the LBJ Presidential Library.

As director of digital strategy for the library, I was responsible for all things digital related to the summit.

Social media

• Promotional graphics for all platforms

• Toolkits with messaging and customized graphics for all speakers

• Live social all throughout the three-day summit and across three platforms

Website

• Three different iterations of the website:

  • Summit announcement with minor details

  • Full summit website launch with speaker and schedule details

  • Recap with video and photos

Event registration pages

• Three separate sets of event registration pages for each day

• Different views for the general public and special guests

Email

• Announcement to the general public

• Promotion leading up to the summit

• Day-of logistics to summit attendees

• Recap

Video

• Livestreams of all panels

• Day-of clip excerpts for press and social

• Full recaps to YouTube

Examples below:

Social media graphics
Website
Emails: Ticket release and recap to attendees
YouTube playlist