DIGITAL COMMUNICATION CAMPAIGN

LBJ Liberty & Justice for All Award: Ruth Bader Ginsburg

January 30, 2020 | Library of Congress | Washington, D.C.

The LBJ Liberty & Justice for All Award honors those who carry on President Lyndon Baines Johnson’s legacy, personifying the mission he defined as our country's most basic: “to right wrong, to do justice, to serve man.”

As director of digital strategy for the library, I was responsible for all things digital related to the award. This included, but was not limited to, email invitations and related announcements, the award website, social copy and graphics and guest social toolkits.

I was also the lead creative project manager and worked with internal and external partners to execute all print and event collateral.

Examples below:

Social content calendar
Website
Emails: Announcement and watch live
Social toolkit for James Taylor